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Polarescue Ad
Polarescue Ad
Year: 2009
Client: Student Project
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As part of the 'Polarescue' campaign project, an interactive and environmentally animated advertising concept was created. The aim was to resemble the mechanism of Polaroid camera using public escalators as its medium. Quotes are also used as a way to engage and interact with the audiences.
As part of the 'Polarescue' campaign project, an interactive and environmentally animated advertising concept was created. The aim was to resemble the mechanism of Polaroid camera using public escalators as its medium. Quotes are also used as a way to engage and interact with the audiences.